Following Sun Tzu, our first responsibility is to attack the enemy’s plan. In the second place, we attack his alliances. In the third place, we attack his forces. . . .

To prevail in conflict is not possible without deception. Where you are weak, he should think you are strong. Where you are strong, he should believe you are weak.

Where you are present, he should believe you to be absent. Where you are absent, he should believe you to be present. When you are distant, he should believe you to be near. When you are near, he should believe you are distant.

When you have no plan, he should believe you do. When you are executing a plan, he should believe you are doing nothing.

Your strength is not measured by how strong you are. Your strength is measured by how strong your adversary believes you are.

Weapons are no substitute for a strategy.

Superior weapons do not make up for an inferior strategy. Superior weapons do not make up for inferior men.

The phrase “culture wars” should not be applied to mere policy differences. If one party wants to go left and the other wants to go right, there should be no culture war. If one faction wants to hollow the nation out from within, then we engage.
Douglas Wilson