Someone might say that these scenarios are not realistic, because nobody in those categories is (currently) demanding to be served. The Moonlight Bunny Ranch guy knows not to call the ad agencies that have that little fish on their web site. Right. But the issue is the principle. Suppose he did come into my little graphics shop, and I am being advised in the back room by Powers and Merritt. They are willing to show me the way Jesus would have done it, had He been a graphic designer. My customer thinks my first draft was okay, but he came back in because he wants me to “make her tits bigger.” That’s what draws most of their clientele, he explains. Wait, I say, because I have to do a quick consult on the back room — I fortunately happen to have a couple of experts back there. What, in the column they have written, would give me the right to go back out to my almost customer in order to tell him to put an egg in his shoe and beat it?
Douglas Wilson