“you get more of what you subsidize, and less of what you penalize”

One of the fundamental laws of life, and therefore of business, is that you get more of what you subsidize, and less of what you penalize. In every social context, certain behaviors are rewarded (in some way), and other behaviors are not rewarded. Once the calculus of blessings and curses, rewards and disincentives, is done, you will have less of what you chastised, and more of what you blessed.
Douglas Wilson