Here’s a great follow-up article from today’s Moscow-Pullman Daily News about last weekend’s Latah County Historical Society’s Suds with a Scholar event. The event, you’ll recall, address Moscow’s first mail-order non-Christian cult Psychiana, which was founded in Moscow, Idaho, by Doctor Frank Robinson. Psychiana and its founder share many similarities with the religion founded by Doug Wilson. For example, both men were fathered by fundamentalist ministers; both men twisted their father’s religion into large money-making businesses; both men claimed elitist secret knowledge (Robinson claimed metaphysical powers; Doug Wilson claims to lead a “new Reformation” as well as a “genuine movement of the Holy Spirit” — in addition to his Classical Christian Education, which is Wikipedia repackaged); both men moved their merchandise via the US Post Office; both men made bundles; both men were heavy drinkers; etc., etc. In the end, both men were (are) hucksters.

However, one important difference between the two must be noted: Frank Robinson, for all his faults, gave back to the community and left a lasting impression on it. He employed over 100 people during the Great Depression; he founded the newspaper now called the Moscow-Pullman Daily News; and he donated a large swath of land to the city now called Robinson Park. Doug Wilson has given nothing to the Palouse except scandal and sex offenders. He keeps his earnings to himself.

Again, we intend to explore Psychiana in the future, but this is a very helpful introduction:

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Harnessing the God Power

Frank Robinson’s Psychiana remains one of the most popular religions of the 20th century

By Shanon Quinn, Daily News staff writer

Up until the time you recognized the spirit of God in you, you failed at everything you did, you existed but your life was a life of opposition, Washington State University doctoral candidate Greg Atkins told his listeners Saturday afternoon during what he said was his best impersonation of “Doctor” Frank Robinson.

Atkins shared his research on Robinson and Psychiana at the Latah County Historical Society’s Suds with a Scholar event.

Robinson, the creator of Moscow’s own mail-order religion movement, Psychiana, had a fascinating if somewhat dubious background, owing to the single-source documentation that described it, Atkins said.

“Most of what we know about Frank Robinson comes from Frank Robinson,” Atkins said. “And he’s not always the most reliable source.”

While Robinson claimed to have been born in New York state, it was more likely he was from Northumberland in England, the child of a “fire and brimstone-turned-congregationalist minister,” Atkins said.

Robinson wrote that his father was an abusive womanizer who forced Robinson to enlist in the British Navy and disowned him when was 14.

It was only the first of several brushes with the military that ended with unceremonious discharge.

“He was medically discharged from the British Navy,” Atkins said Robinson claimed. “But that also could have been alcoholism. You’ll see that as a recurring theme.”

After his discharge, Atkins said Robinson led a rather nomadic life in Canada and the northern U.S., where he attended a religious school, was charged with counterfeiting after throwing a firecracker at a police officer, and began working in drugstores — which would become his go-to job for the rest of his days — while continuing to drink heavily.

Robinson wrote he served a stint in the Royal Northwest Mounted Police, before being discharged for drunkenness, followed by a similar claim regarding the U.S. Navy and the Army.

The Army discharge, Atkins said Robinson wrote, was the result of a different scenario.

“He said he defied an order to have all of his teeth removed,” Atkins said.

It was while working as a druggist in Oregon, and shortly after his marriage to his wife, Pearl, in the 1920s, that Robinson claimed to have had his first of many conversations with God, Atkins said.

“From these experiences he wanted more free time,” Atkins said. “He wanted a drug store that had limited hours. He found a drug store in Moscow, Idaho, that closed at 6 p.m. That is the reason he claimed that he moved to Moscow.”

Upon his arrival, Atkins said, Robinson began writing his lesson plans and selling to Moscow residents shares in the unnamed, nonexistent company he planned to create.

After raising $2,500, the company, while yet unnamed, had begun in earnest. Before long, Psychiana — the company name that came to him in a vision — prospered.

Robinson created lesson plans in a dozen or more typewritten pages and recorded them on vinyl records with his own organ music on the back and sold them to followers around the country and the world.

“One dollar a lesson, 20 lessons for $20,” Atkins said.

Although now recognized as one of the foremost metaphysical religions of the 20th century, few who live in the area understand the vast influence of the movement, even though it is responsible for some of Moscow’s more notable landmarks, Atkins said. These include Robinson Park, purchased and donated to the county by Robinson, and even the federal building.

“Have you ever wondered why the post office in Moscow was so large? It’s because at its height Psychiana was receiving 60,000 pieces of mail a day,” Atkins said. “The post office had to designate Moscow a sorting facility just to handle the bulk.”

Relatively, this homegrown religion that boasted hundreds of thousands of followers in more than 16 different counties was short lived, closing its doors after less than 25 years in business, but while the business of Psychiana is defunct, its influence is alive and well in the plethora of similar religious movements the world over, Atkins said.

“It really fits into what scholars are calling metaphysical religion,” Atkins said, noting the type remains one of the fastest growing religions. “Psychiana is as American as apple pie.”

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Shanon Quinn can be reached at (208) 883-4636 or by email to [redacted].